flickr-201099447-hdPurpose

Our blog will compare car companies as well as car classes. The objective is to compare the business tactics among these car companies, analyzing a different aspect each week. We will start with eco-friendly, then marketing practices, manufacturing, profitability, and last we will cover safety and ethics. Each contributor has become an expert on a designated car class, and will select a different company each week that is a leader in that particular area.

Target audience is anyone that is in the market for an automobile, or wants to gain knowledge about the automobile industry. The primary focus will be on economy cars, hybrids, sports cars, trucks, and luxury cars.

The blog will have a corresponding facebook page to ensure that our followers are able to stay connected and updated. Material will be informative and non-biased.

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