Safety in the Modern Age

Fuel economy standards are rapidly increasing in the United States. As a result we have to alter the composition of our vehicles toward smaller and lighter bodies. The link between these compositional changes and safety has the potential to dramatically alter the costs of saving gasoline. A new empirical model of accident fatality risks combined

Weekly Recap

   This week we at Whips and Tips focused on companies that we thought did a stand up job with how they manufacture their vehicles.  Here is the recap of what we thought about vehicle manufacturing. Sydney evaluated Ford’s Rouge plant.  Established in 1917, the Rouge plant is one of the oldest around.  The plant

China – Taking the Automotive Industry to New Heights

Automobile manufacturing took a hard hit in the United States near the turn of the century. There have been numerous bailouts of GM in order to save the manufacturing industry here at home. However, in other parts of the world automobile manufacturing was flourishing. For example, countries like China have been steadily increasing their production

In Case Our Posts Weren’t Enough…

Here are some great reads featured in our posts this past week! Take an in depth look at automobile marketing strategies. Enjoy! “2014 Mercedes-Benz E63 AMG 4MATIC” This highlights the competitiveness of the luxury sports performance sedan market. 2014 Mercedes-Benz E250 BlueTec Diesel A good example of firms attempting to increase fuel efficiency in luxury cars while

Weekly Recap: Winning the Market

If you didn’t notice already, this weeks theme focused on the marketing techniques car companies use to get you to buy their product. Here’s a quick recap: Monday “Marketing the Term MPG” compared the Toyota Motor Corporation with Ford and analyzed the different approaches the two companies take toward hybrid advertising. Toyota advertises through research

Marketing the term “MPG”

Do consumers really seek higher MPG automobiles? At least two companies think so. Ford and Toyota have developed marketing campaigns, and have devoted more resources into research to improve the miles per gallon each vehicle receives. Getting more miles per gallon limits the amount of times you have to go to the gas station, hence