Hasta la Vista, Sports Cars!

Sports cars are an influential part of our society, and innovative automakers have procured a large fan base of lifetime customers.  Many of these people are just car enthusiasts, while others have strong preferences to particular makes and models.  In blogging the past five weeks I have highlighted some of the industry leaders in sports

Porsche: Strategy 2018

Porsche has long been the sports car industry leader in profit margin levels, exceeding those of their direct competition by a healthy ten percent.  Matthias Mueller, the new CEO of Porsche, has implemented “Strategy 2018” to keep profit margins high amid the unstable market.  Porsche’s goal is continued growth by value added investment opportunities and

Weekly Recap

   This week we at Whips and Tips focused on companies that we thought did a stand up job with how they manufacture their vehicles.  Here is the recap of what we thought about vehicle manufacturing. Sydney evaluated Ford’s Rouge plant.  Established in 1917, the Rouge plant is one of the oldest around.  The plant

The Most Iconic Car Manufacturing Plant: The Ford Rouge

The Ford Mustang is one of the most iconic sports cars in American history, and “The Rouge,” the factory where the car originated, is a model of a well-planned and flawlessly executed manufacturing plant. The Rouge has had its share of tribulations since its creation in 1915, but Henry Ford’s vision has carried through, and

In Case Our Posts Weren’t Enough…

Here are some great reads featured in our posts this past week! Take an in depth look at automobile marketing strategies. Enjoy! “2014 Mercedes-Benz E63 AMG 4MATIC” This highlights the competitiveness of the luxury sports performance sedan market. 2014 Mercedes-Benz E250 BlueTec Diesel A good example of firms attempting to increase fuel efficiency in luxury cars while

Weekly Recap: Winning the Market

If you didn’t notice already, this weeks theme focused on the marketing techniques car companies use to get you to buy their product. Here’s a quick recap: Monday “Marketing the Term MPG” compared the Toyota Motor Corporation with Ford and analyzed the different approaches the two companies take toward hybrid advertising. Toyota advertises through research

BMW: Branding Outside of the Box

We have all seen or heard commercials for cars featuring the “zero money down, zero percent APR financing.” These generic, commonly used advertisements are ineffective and establish negative branding.  Profitable, effective marketing strategies aim to establish a differentiator for their brand.  Appealing to the consumers senses in one form or another in order to create