Recently, meaning in the past few years or so, a new name emerged in the truck/SUV market. VIA (pronounced veeyah) is the first automaker to produce a line of electric trucks, vans, and SUV’s. It was interesting to learn that the President of VIA Motors is none other than a former GM Executive, Alan Perriton.
We Coloradans know that the Subaru Outback was made for us. It’s almost as if the founders of Subaru came to our snow filled lands, and said ”let there be outbacks!” But to be honest, that didn’t really happen. Outbacks were advertised in the 70’s by our beloved, Crocodile Dundee, tagged as “the world’s first
This week we at Whips and Tips focused on companies that we thought did a stand up job with how they manufacture their vehicles. Here is the recap of what we thought about vehicle manufacturing. Sydney evaluated Ford’s Rouge plant. Established in 1917, the Rouge plant is one of the oldest around. The plant
Earlier today I was wondering how much profit can a SUV company make if they send their production overseas. Turns out that labor costs in China has rose significantly and California production costs are only 10% more. Is it worth it to produce overseas with shipment costs and rising labor costs? I’m starting to think not and
Here are some great reads featured in our posts this past week! Take an in depth look at automobile marketing strategies. Enjoy! “2014 Mercedes-Benz E63 AMG 4MATIC” This highlights the competitiveness of the luxury sports performance sedan market. 2014 Mercedes-Benz E250 BlueTec Diesel A good example of firms attempting to increase fuel efficiency in luxury cars while
If you didn’t notice already, this weeks theme focused on the marketing techniques car companies use to get you to buy their product. Here’s a quick recap: Monday “Marketing the Term MPG” compared the Toyota Motor Corporation with Ford and analyzed the different approaches the two companies take toward hybrid advertising. Toyota advertises through research
In the city of New York, the streets are crowded with Ford Crown Victorias, or the yellow taxi cabs. From cop cars to taxi cabs Ford has flooded the public sector already. I thought that’s all Ford really did, but in fact their cars are more important to the country than I ever imagined. Ford