China – Taking the Automotive Industry to New Heights

Automobile manufacturing took a hard hit in the United States near the turn of the century. There have been numerous bailouts of GM in order to save the manufacturing industry here at home. However, in other parts of the world automobile manufacturing was flourishing. For example, countries like China have been steadily increasing their production

BMW: Branding Outside of the Box

We have all seen or heard commercials for cars featuring the “zero money down, zero percent APR financing.” These generic, commonly used advertisements are ineffective and establish negative branding.  Profitable, effective marketing strategies aim to establish a differentiator for their brand.  Appealing to the consumers senses in one form or another in order to create