Hasta la Vista, Sports Cars!

Sports cars are an influential part of our society, and innovative automakers have procured a large fan base of lifetime customers.  Many of these people are just car enthusiasts, while others have strong preferences to particular makes and models.  In blogging the past five weeks I have highlighted some of the industry leaders in sports

Safety in the Modern Age

Fuel economy standards are rapidly increasing in the United States. As a result we have to alter the composition of our vehicles toward smaller and lighter bodies. The link between these compositional changes and safety has the potential to dramatically alter the costs of saving gasoline. A new empirical model of accident fatality risks combined

Weekly Recap: Winning the Market

If you didn’t notice already, this weeks theme focused on the marketing techniques car companies use to get you to buy their product. Here’s a quick recap: Monday “Marketing the Term MPG” compared the Toyota Motor Corporation with Ford and analyzed the different approaches the two companies take toward hybrid advertising. Toyota advertises through research

BMW: Branding Outside of the Box

We have all seen or heard commercials for cars featuring the “zero money down, zero percent APR financing.” These generic, commonly used advertisements are ineffective and establish negative branding.  Profitable, effective marketing strategies aim to establish a differentiator for their brand.  Appealing to the consumers senses in one form or another in order to create